PRENCAP uses bottom-up fundamental research to identify underfollowed companies with superior business models early in their growth cycle, then builds "Best Ideas" portfolios designed to generate superior returns. Quantitative analysis is an important part of the process, but the key differentiator is the firm's qualitative assessment of management and company fundamentals, delving into each potential holding to identify true strengths and weaknesses.
This approach has been refined over the last twenty years, but the underlying philosophy and approach remain consistent. Our investors have extensive industry knowledge and have spent significant time researching each industry in which they have responsibility. We are seasoned professionals with an average investment experience of over 15 years.